Traditional
Behavioral – Works like a charm. Very intuitive layout. Freezer on top, fridge on the bottom. Separate compartments for fruits, vegetables etc. It is perfect for functionality and efficiency.
Reflective – Nothing really more than a utility appliance for the kitchen. Doesn’t evoke a lot of thought or emotion. Just happy it does that job.
The traditional freezer on top (or top mount) style refrigerator is the most common type of fridge which has been around for as far back as we can remember. It is in no way an appliance that will cause chatter during dinner parties for its beauty, but it has a simple design and basic functionality that gives it longevity in the market. The freezer being on top (ie eye-level) makes it easy to access frozen items stored in the back. Top mounts are also very affordable based on the size you need, which is also why they are very common. In the end, the functionality and simplicity win out in this old-school design.
[http://images.buyersedge.com/images/Standard/refrigerators_guide_4.jpg]
Side by Side Fridge
Behavioral – No problems here. Advanced refrigerator technology puts it at the top of its game in terms of how cold to keep things, where to keep them (compartments) . Side by side door looks clean and easy. Issues come about when the extra gadgets make things a little more complicated than needed for a fridge/freezer.
Reflective – This refrigerator will definitely peak people interested when they walk into a kitchen with a lot of the technological features. And the brand LG is also a well known brand when it comes to cutting edge technology. The side by side door is also a popular style of fridge, and it is not that advanced that it has a lasting impression for days to come.
[http://www.lginternetfamily.co.uk/fridge.asp]
Tree House Fridge
Behavioral – The fridge has separate branches for storing meats, cheese, fruits and other items. Although, i'm not too sure where exactly you would keep this in your kitchen at home :P Also you step on a button to open the compartments. It doesn't seem like it would easy to use, especially when i'm hungry and i just want to get something quickly
Reflective – Without a doubt this tree house refrigerator would be very expensive and would probably be more decoration or conversation piece than something used in the average kitchen.
[http://blog.wired.com/gadgets/2007/01/the_fridge_of_t.html]
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